We will soon notice that more and more companies, specifically in the eCommerce industry, will start using the emerging Augmented Reality (AR) technology to attract customers, increase sales and reinforce their competitive edge. For instance, Glasses Direct is a company that sells glasses and brings augmented reality to its customers with its Virtual Mirror. Being able to "try on" a selection of frames in this case (or any other products) before making one's purchase online is obviously a very good feature that many customers will appreciate and look for, specially if the overall experience is realistic. The software presented her uses facial recognition technology to adjust the glasses to your facial dimensions. Then AR lets you see from different angles how the glasses look on your face. Check out the app for yourself here.
