Molson DRY - Augmented Reality Marketing Campaign

Molson, one the fifth largest brewing company launched an Augmented Reality campaign for their product Molson Dry. Hold your bottle in front of your web cam, you will see plenty of colored animations and messages appearing through your screen. What is really great is the fact that there is no weird black and white marker on the Molson Dry bottle, in fact the label texture is the AR marker. We can already imagine the future applications of this type of marketing campaign in clubs, pubs and bars. Molson give to their consumers a new way of excitement. Take a look at this video.