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What is Augmented Reality ?

Augmented Reality is on every lips these days, but what is Augmented Reality? Augmented Reality a.k.a AR, also called Mixed Reality, may become the biggest innovation since the Internet in the electronics industry and is about to take the world by storm. AR not only superimposes graphics, text, audio and other features over real-world environements, it also has the ability to refresh and adjust with what you see to provide you with real-time data!

Several apps using this technology, such as Yelp, Layar, Urbanspoon's Scope, are already available on the Iphone and Android.  But to really realize the huge potential of that technology and what our future could be with Augmented Reality check out this video:

 

 
 
There are 3 major components:
 
   1. Head- mounted display
   2. Tracking & orientation system  
   3. Portable computer system
 
ImageWhen put together, you get an incredible tool that can be used on your desktop in the comfort of your own home, but most importantly it can also be used on mobile devices when integrated in a SmartPhone (e.g. iPhone, Google Android) or even contact lenses or a pair of eyeglasses such as the Nokia's or BMW's Concept Glasses. 
 
 
 
 
In reality, this technology is not very new but was confined to specific industries until now. However, with the new era of mobile technology, Augmented Reality is being extended to consumers use and has the potential ability to play a role in everyone's everyday living and in every area. From Gaming, Entertainement, Education, Defense, Business to Social Networking & Tourism, AR has already started to change the way we interact with our surroundings.
 
AR Games
Augmented Reality applied to video games gives users the ability to interact and play in a mixed environement where the line between what's real and what's computer- generated is blurred by enhancing the users senses. 

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AR Networking
Not only the way we interact with things will change, social networking and how we interact with others will be impacted. Augmented Reality will give you access to instant social information about friends and others (somewhat like Facebook, Twitter, ect..). There are already apps that allows you to leave virtual messages to others, see who was there or see what others are Twittering in your area. And how about checking your emails or surf the Web... but the augmented way?
 
AR Navigation & Tourism
Augmented Reality is also currently used to give detailed, yet relevant, instant information to its users on POIs (Point of Interests) and mass transportation systems. AR allows you to see real-time data about restaurants for example to find the one that best matches your needs. AR may also become soon a powerful advertising and marketing tool for all businesses to reach out potential customers. 

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AR Education 
Augmented Reality simulations can be used for educational and training purposes. AR in this domain has many advantages over traditional manual-based and virtual reality models. Thanks to detailed visuals and realistic simulations, Augmented Reality enhances the effectiveness and attractiveness of teaching and learning for educators, students and trainees. On a similar note, augmented travels will also become a terrific interactive and fun learning experience for tourists.

 

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AR Security & Defense
Security and Defense are two other areas where Augmented Reality can be used. Police can get detailed information on a crime scene, or on the suspect instantely.
The military intends to use the AR technology to provide vital information to soldiers on the field using specific AR displays, such as AR glasses or headsets.  

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AR Medicine
In medicine, AR has been used in areas including surgery simulations & surgical education, visualization of anatomical joints in motion, neurosurgical procedures. With Augmented Reality paired with other state-of-the-art medical equipments, surgeons and doctors could get a better perception of a patient's body and injuries, make diagnosis very quickly but also reduce the risk of potential medical mistakes.
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AR Business
In addition to the impact that Augmented Reality will have in the marketing and advertisement areas, the construction and automobile industries will also benefit from the AR technology and will see a significant change in the way they work. AR displays could become a great support for maintenance technicians. Also, data accuracy, better management and timely decisions will bring to these industries new competitive advantages.
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And these are only a few examples...
 
Although researchers and engineers at Universities and high-tech companies are still working on developing and perfecting the technology, enthusiasts say that an Augmented Reality System may hit the market by 2020 and that a sophisticated AR system could become the primary means of accessing information and potentially eliminate the need for desktops, laptops, smartphones and such.
 
The beauty of Augmented Reality is that it can be used in pretty much any field or industry that you can think of. The novelty of instant information coupled with enhanced perception has already started to play a significant role in our lives. AR brings the Internet to the next level: it's mobile, it's reality and virtuality deeply intermixed for an enhanced vision of our physical world, with real-time information about our surroundings placed in our field of vision.
Don't underestimate this technology. It will revolutionize our lives sooner than we think.
 
The video below presents promising research on the Bionic Lens, a potential AR System.
 

Find more info on the Bionic Contact Lens here, or visit IEEE Spectrum.


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Microsoft Bing's Map goes Augmented Reality - AR App

ImageMicrosoft 's Bing Map team did  an AR demonstration at the TED conference. Blaise Aguere y Arcas  as Microsoft Employee introduced the new Bing's Map features that include the type of Augmented Reality  you've never seen before!.. >Full Story

 

Parrot - AR Drone An Augmented Reality Game Iphone App

 Parrot has launched a new product called AR Drone and aims to bring your the Augmented Reality Experience with iPhone to the next level mixing video game and Real word. AR Drone is a wifi quadricopter controlled by IPhone or Ipod Touch and allows you to pilote a Drone!Yes a real Drone, that has a front camera and  send the streams live video to your iPhone. Very entertaining!! That's type of innovation allows the gaming industry to attract a larger market. Watch this video demonstration... >Full Story

 

Nokia Image Space has a new Augmented Reality Feature

 Good news for Nokia N97 and N97 owners! Nokia BetaLabs has  just released a new update of Image Space, and they are now proud to bring AR to their consumers and face the Iphone and Android AR challenge.  Image Space is a free application that allows you to upload pictures  to a collaborative and very sophisticated gallery. Nokia users will appreciate the specific functionality that allows you to convert your pictures in a 3D model once you have enough images of a landmark. Watch this video demo... >Full Story

 

Seac02 - Eligo, a new Augmented Reality Platform

ImageSeac02 has just released Eligo a new AR platform to build custom Virtual & Augmented Reality apps. Based in Italy, Seac02 had already released several months ago Linceo VR 3.2, one of the most flexible, and user friendly AR 3D Platform for the creation of AR animations based on 3D models. The company brings now on the market a new product: Eligo... >Full Story

 

Google Goggles - Augmented Reality App for Android

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Google goggles is a new free Augmented Reality App for Android that appeared lately in the App Market. This AR App uses the phone's camera for data entries, and lets you use picture requests for shopping and web searches... >Full Story

 

Official Announcement : WhereMark, an Augmented Reality iPhone App, now available in the AppStore

Several weeks ago we covered the upcoming launch of WhereMark, a new Augmented Reality Browser for iPhone 3GS (Watch the video). So here we go! WhereMark is officially  available in the AppStore since yesterday and seems to keep its promises. Unfortunately, Android users will have to wait a little bit longer... >Full Story

 

Presselite-Twitter 360 Augmented Reality App for iPhone

Twitter 360 is a new AR App for iPhone owners developed lately by Presselite. This application  is certainly one of the first iPhone Augmented Reality Apps that uses Twitter's Geotagging feature. Twitter 360 annotates your messages with your gps location. That means your friends will be able to see from where your last tweet was posted. Also, that allows you to know who is tweeting around you.
.. >Full Story
 

Microsoft - Augmented Reality Treasure Hunt and Core tool for Augmented Reality - AR Platform

Lately Microsoft Research  announced a new Augmented Reality Game called AR Treasure Hunt. In the interview below Michael Cohen, principal Researcher for the project "Core tool for Augmented Reality"  at Microsoft, talks about the Microsoft's ambitions based on their Augmented Reality Core tool and the new AR Treasure Hunt Game. At this step of development, the game-play  is  pretty simple. You must find out where is the hidden treasure... >Full Story

 

QSwooas2 - Augmented Reality iPhone App to send virtual messages.

QSwooas2 is a new augmented reality iPhone 3GS AR App where you can send virtual messages everywhere in the world. Every users that will be equipped with this AR app will actually be able to see the virtual messages floating in the air. Very cool app! There are hundred of applications in various areas such as Tourism, Social Gaming. This system would become the new favorite way to send text messages. We currently don't know when QSwooas2 will be available in the AppStore... >Full Story

 

Augmented Reality Visual and Sound Recognition - Augmented Reality Tags

Augmented Reality Apps keep getting better and better! The devices such as  AR glasses and AR conctact lenses already prove that Human will be able to get a bionic vision such as Terminator. This Augmented Reality Demo will convince you that you have been waiting for this moment... >Full Story